Sugandh — spice branding with aroma you can see
Brand identity and a unified packaging system for a spice and café brand, built to feel authentic, premium, and instantly recognizable across a full product range.
- Client
- Sugandh Cafe
- Industry
- Food & FMCG
- Country
- India
- Year
- 2025
The challenge
A growing spice brand needed packaging that felt premium and cohesive across dozens of SKUs — turmeric, chilli, coriander and more — without losing the warmth and authenticity customers trusted.
We designed a warm, appetite-driven identity and a modular packaging system so every spice reads as one confident family while staying easy to tell apart on the shelf.
What we delivered
- Brand identity
- Packaging system
- Label design
- Product mockups
A system, not a one-off
One layout system flexes across the entire spice range — consistent branding, clear product differentiation.
Appetite on the shelf
Warm colour coding and confident typography make each product pop while staying unmistakably Sugandh.
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