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Brand Graphix Design
Food & FMCG

Branding and packaging for food and FMCG brands

The deepest part of our archive by a wide margin. Spices, dry fruit, dates, seeds, oils, snacks and staples, designed to hold a shelf and survive a marketplace thumbnail.

Start a project82 pieces in the archive
What matters here

The things this category actually turns on.

01

Range systems, not single packs

Food brands grow one SKU at a time. Without a system, the range stops looking like one brand by about the fifth product.

02

Regulatory content is design work

Ingredients, weights, allergens, FSSAI marks and barcodes have to be legible at real print size, not squeezed in at artwork stage.

03

Shelf and thumbnail are different fights

The same pack has to register at a metre in a store and at 200 pixels in a marketplace grid. Most packs are designed for only one.

04

Provenance sells at a premium

In categories where adulteration is a real concern, the pack carries the trust argument. Saffron and dry fruit live or die on this.

The archive

Food & FMCG work.

Browse all work
Phool Makhana, Packaging DesignInfusia Seeds, Packaging DesignSeedha Saadha, Packaging DesignNutCraft, Packaging DesignMukund Dry Fruits & Spices (2), Packaging DesignMukund Dry Fruits & Spices, Packaging DesignFruitiva, Packaging DesignDadi Maa Ke Laddu (2), Packaging DesignDadi Maa Ke Laddu, Packaging DesignQuickCup Classic, Packaging DesignAl Hamna Dates, Packaging DesignGreen Raisin, Packaging Design
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